The power of creativity – what was its importance yesterday and what role does it play today? How to create surpluses that will have a positive impact on society, culture, brands and at the same time enable the desired results? How can creativity help us find more effective business and advertising solutions? How does it flow between new expertise, tools and technologies? Creativity is always the search for the unknown or the use of the already known, but in a new way, and the context, users, way of life, environment are changing…
At this year’s 32nd SOF, we want to find answers to the questions, among other things, whether we know how to use creativity as a basic tool for creating surpluses that will help brands stand out in the long term, and whether creativity can unite us at a time when we as a society are increasingly divided.
Org.: Slovenska oglaševalska zbornica
